About Us

Richard Watchman is the founder and CEO (Chief Educational Officer) of Blueville Capital, a subscription service offering premium options market analysis and institutional-quality research, all geared towards educational purposes only.

After experiencing significant losses in the market and losing a very significant amount of money while following other paid services, Richard dedicated three years to developing his own trading technique. He has since discovered a straight forward strategy that has given him a competitive edge in the market, as demonstrated by our performance since launching this service.

Our goal is to provide educational trade ideas focused on key indexes such as SPX, SPY, RUT, IWM, and QQQ, while also exploring larger market-cap stocks like the Magnificent 7 and considering LEAP options across various instruments.

We equip options traders of all skill levels with essential tools, education, trade suggestions, mentoring, and live support aimed at achieving optimal success. Our primary technical analysis approach is centered on the Supply and Demand strategy, which simplifies understanding market dynamics and helps us leverage them to our advantage. Ultimately, we strive to create an environment where all our subscribers can thrive, learn, have fun, and, most importantly, build wealth and gain financial freedom.

Blueville Capital: A New Standard in Trading Education

Blueville Capital provides institutional-quality research and premium options analysis, designed for the modern trader who demands clarity, strategy, and a verifiable edge. Our entire philosophy is built on an education-first approach. We believe that enduring success in the markets is not achieved through blind alerts or chasing trends, but through a deep, practical understanding of market dynamics and a disciplined strategy to capitalize on them.

Forged from Experience, Designed for Clarity

The financial service landscape is filled with noise. Many traders experience the frustration of following opaque strategies, receiving generic advice, and lacking the genuine support needed to navigate market volatility. Our service was born from a direct response to these industry-wide shortcomings.

We embarked on a three-year mission to develop a proprietary trading model from the ground up. This intensive period involved rigorous backtesting across various market conditions, meticulous data analysis, and constant refinement to create a system that is both powerful and, most importantly, understandable. The result is a straightforward, rules-based technique that provides our members with a clear and sustainable competitive advantage.

Our Core Methodology: The Supply and Demand Strategy

At the heart of our teaching is the Supply and Demand strategy. This powerful methodology cuts through the clutter of confusing, often contradictory, technical indicators. Instead of relying on a dozen lagging signals, we focus on the foundational principle of price action. By learning to identify key supply (selling pressure) and demand (buying pressure) zones on a chart, our members learn to read the market’s intentions. This approach demystifies complex movements, helping traders pinpoint high-probability areas for entries and exits with greater confidence and precision. It transforms a chaotic chart into a clear map of potential market turning points.

A Comprehensive Market Focus

Our educational trade ideas and analysis provide a comprehensive view of the market’s most vital segments. We concentrate on:

An Ecosystem of Support and Growth

We are fundamentally committed to our members’ development and success. A strategy is only as good as the support system behind it. Membership includes an entire ecosystem of resources: detailed daily market briefings, a library of on-demand educational content, scannable trade ideas with clear parameters, and live Q&A sessions. We provide the essential tools, ongoing mentorship, and live support necessary for our members to not only survive but thrive in today’s markets.

Our ultimate goal is to cultivate an elite environment of disciplined, knowledgeable, and consistently profitable traders. We strive to empower our members to move beyond simple gains and achieve true mastery over their craft, building lasting wealth and securing their financial independence.